Life ain't perfect.
Renders are.
Ever wonder how some brands always have stunning product imagery? Think Apple, Beats, Rolex, etc.
The secret? It’s not photography—it’s 3D rendering. Your product can easily look just as good.
But wait,
what are product renders?
Product rendering is the process of creating high-quality digital images or animations of a product using 3D modeling and rendering software. It allows businesses to showcase their products in a realistic, visually appealing way as an alternative to (and advantage over) photography.
3D Modeling
A digital 3D model of the product is created using software like Blender, 3DS Max, or Cinema 4D. This step ensures that the shape, dimensions, and design details of the product are accurately represented.
Texturing & Materials
The model is then given realistic materials and textures (e.g., metal, plastic, fabric) to mimic how the actual product would look in real life.
HOW RENDERING WORKS
Lighting & Environment
Virtual lighting is applied to simulate different environments, such as studio lighting for a professional look or natural lighting for a lifestyle setting.
Rendering
The 3D model is processed by a rendering engine to generate high-resolution images or animations. This step adds realistic details like reflections, shadows, and depth.
Post-Processing
Final touches, including color correction, retouching, and enhancements, are done using software like Photoshop or After Effects to refine the visuals.
RENDERS ROCK. HERES WHY.
Razor Sharp
No need to worry about pixels and sensors, quality is always incredibly high.
Flexible
Display product at any angle with custom lighting to fit.
Crystal Clear
No depth of field concerns, get all the
focus you need.
Flawless
Without any hint of dust and scratches, your product will look better than it ever has.
Adaptable
Easy to manipulate down the road. Label changes? New color releases? No problem.
Effortless
No need to ship product to get photographed. Phone images are all we need.
RENDERING VS PHOTOGRAPHY
1
Unlike traditional photography, 3D renders don’t require a physical product to be shipped and returned. Businesses spend hundreds (or sometimes) thousands shipping products to and from photographers. With 3D rendering, you skip shipping logistics entirely, allowing for faster image production at a lower cost.
No More Shipping Costs
2
Lifestyle images created via traditional photography require hiring models and stylists and renting expensive studio spaces. 3D rendering eliminates these costs by allowing brands to place their products in any scene—whether it’s a modern kitchen, an outdoor adventure in the park, or even a luxury setting—without paying for location shoots or set designs. Plus, backgrounds can be customized endlessly without added expenses.
Lifestyle Images for Less
3
Product variations often require all-new photoshoots for each color, size, or design update. With 3D rendering, you can simply make these edits digitally, eliminating the need for new studio bookings or additional photography sessions. This not only saves money but also maintains consistency across all product variations.
Easy Adjustments for Variations
4
Traditional photography limits you to the angles captured during a shoot. You'll have to reshoot the product if you need additional close-ups or a new perspective. With 3D rendering, you can generate unlimited angles, zoom-ins, or even 360-degree views at any time, providing a better shopping experience.
Unlimited Image Angles & Perspectives
5
One of the most significant benefits of 3D assets is their versatility. They are reusable across Amazon, social media, ads, and even augmented reality (AR) applications, making them a long-term investment rather than a one-time expense. As your product line grows or your brand evolves, existing 3D models can be easily updated and adapted, avoiding all the costs and headaches associated with carrying out new photoshoots.
Scalable & Future-Proof
6
With 3D images, businesses can skip the wait for physical inventory and the hassle of scheduling photo shoots. That means they can launch products faster and start bringing in revenue sooner. This speed gives businesses a leg up, helping them stay ahead of trends and make the most of seasonal opportunities without missing a beat.
Faster Time to Market
7
3D rendering makes it easy for sellers to tweak ad visuals, adjust lighting, or change product placements for A/B testing—all without the need for a time-consuming reshoot. This kind of flexibility cuts creative costs and makes it simpler to experiment with visuals, helping you discover what truly connects with your audience.
A/B Testing & Ad Creatives
Product Photography? So 2020.